BlueOcean worked closely with the SCP team to craft a brand identity that would establish them as a leader and represent their values. The process began with defining SCP’s unique positioning—clarifying their role as a challenger in the FMCG consulting space and ensuring their brand reflected their mission to make supplier growth more accessible.
To boil it down to one thing, the brand stood for fairness. The kind of fairness that gives one the confidence to take the next steps in growing a consumer brand, and say, “It’s time to take to the shelves.”
Building on this idea, the logo mark used negative space to symbolise fairness on supermarket shelves. Every single design choice built into their identity reflected SCP’s belief that small suppliers deserve an equal playing field—where knowledge, strategy, and collaboration can open doors previously dominated by industry giants.
A website was designed not just as an informational tool but as a key driver for customer acquisition, guiding potential clients through SCP’s offering and clearly differentiating them from competitors.
To support business development, BlueOcean created a customisable slide deck that allowed SCP to present itself confidently to potential partners and customers.
