KILWELL FIBRELAB
"Success is keeping our family legacy alive into the 4th and 5th generation"
Kilwell Fibrelab is a New Zealand company that develops and crafts some of the world's best, highest performing composite solutions, from aerospace to industrial, superyachts to sporting.
90 Years and three generations later, the company is still proudly family-owned. BlueOcean is helping them pave the way for the next 90 years.
KILWELL CRAFT
The world's largest 3d printed structure
Clients going up and out.
Although Kilwell is a world leader in the applied use of composites, you'd be hard-pressed to find a more humble bunch of people. But this can present a problem; not all of their clients knew how much research, development and technical expertise was going into the work Kilwell delivered for them.
The result? They were at risk of being seen as producing a commodity that China could replicate at lower cost by the container-load; when customers got big enough, they were heading to Asia.
And if existing customers couldn't see the full value of what Kilwell can deliver, new prospects were struggling even harder to.
KILWELL CRAFT
R&D partner
Set direction, then deliver on it.
Working with the Kilwell Team, a Customer-Centric Strategy identified the key customer segments that could carry the business successfully forward. Central to the strategy was a shift from positioning as a contract manufacturer, to positioning as global experts with the in-house experience and craftsmanship required to take their clients lighter, bigger, faster and stronger.
Evolving the brand from Kilwell Fibretube to Kilwell Fibrelab cemented the strategy. Targeted content, case studies and communication campaigns reached the right global audience, a fresh new website tied the value proposition together for prospects, and a suite of sales tools was developed to progress leads through the funnel.
OUTCOME
Amanda Wells
Owner, Co-Director
Kilwell Sports & Fibrelab
"BlueOcean has given us the clarity and confidence to move forward rather than do the same old. Our new brand and the vibrant new website are now showing the world who we truly are and what we are capable of. The ability to tap into new markets, with improved marketing, advertising and our newly created sales team, means we have a future we are excited about.”
Delivery of a Customer-Centric Marketing Strategy, to form the framework for brand and marketing direction.
Strategic and tactical marketing work providing the tools to move confidently into new markets.
Instant access to a set of expert marketers, designers and technical meant instant relief of resource headaches.
Breaking into new markets, executing strategic business to business marketing and savvy advertising.
CEO, Partner
BlueOcean
Sales Strategist
BlueOcean
Marketing Strategist
BlueOcean
Senior Creative Manager
BlueOcean
Owner - Co-Director
Kilwell FibreLab
Owner - Co-Director
Kilwell FibreLab
CEO
Kilwell FibreLab
"BlueOcean has given us the clarity and confidence to move forward and tap into new markets"
"We now have real focus on value-creating activities that matter. It has really been about BlueOcean expertise."
"BlueOcean has helped us to affirm and communicate our values and our reason why we do what we do."
"BlueOcean customer-centricity has been invaluable, resulting in the best outcome for Aluro Healthcare."
"I don’t see BlueOcean as just a consulting or marketing firm, they part of our business into the future."
"It's worth noting that we've been compared to global start-ups, yet our brand has always stood out."
"BlueOcean took the time to truly help us grow—both in sales and in how our customers perceive us."
“From day one we were able to launch with a brand that truly represents who we are and what we stand for, making it easier to start meaningful conversations.”
“The new GOTS branding is driving brand awareness immensely and to great critical acclaim, which has achieved the main goal for sure.”
“Your process is excellent and provided us with much-needed clarity. Our brand and positioning have been very well received by the market.”
New Zealand Marketing Awards
Excellence in B2B Marketing Strategy, Finalist
Best B2B Marketing Campaign, Finalist
Best B2B Marketing Campaign, Winner
Interactive Media Awards
Best in Class for UX Design and Implementation, 4 times winner
Best in Class for UX Design and Implementation, 18 times finalist
Approved Supplier
Approved Partner
B2B Committee Member
Solutions Partner
If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.
If the sales pipe is leaking faster than you can fill it: Building trust with prospects might be the answer.
If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.
If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.
If you need to fill the sales pipe: Leverage our expertise in B2B lead campaigns.
If you need a sales person 24/7: Get an exceptional B2B digital experience.
Staging copy: not the live site