People & purpose

Roland is the CEO of BlueOcean and AI Product Lead. He partners with businesses to unlock growth through strategy, digital, and AI. He is the author of Evolution By Design™, a business framework that shifts B2B organisations’ strategies from product to customer value creation to deliver sustainable growth. Roland is a regular guest lecturer at the University of Waikato Business School, contributing to both their Bachelor and MBA programmes.

Henrik is an accomplished strategist who has dedicated his career to placing the human element and customer experience at the forefront of his work. He possesses a wealth of experience in marketing, sales, organisational design, and tactics, and has a proven track record of successfully creating and implementing winning strategies that deliver exceptional results.

PJ is an award-winning marketer with over 20 years' experience across complex B2B industries, with a particular passion for the construction industry. Her approach is a blend of data-driven insights, clear strategic priorities, and creative storytelling combined with a deep understanding of what makes people tick. She prides herself on delivering measurable results through innovative and creative marketing initiatives.

Jo’s skill set lies in people management, project management and sales, with an enormous passion for tourism, her clients and the success of their organisation. With more than 20 years of experience in the B2B sector, Jo is a seasoned professional who is deeply passionate about people.

Dale's innate sense of curiosity helps him and his teams get to grips with complex, technical industries, while his background in B2B family business, and passion for people, see him devoted to helping his clients succeed.

Lee combines years of experience with New Zealand B2B businesses to build genuine relationships and align sales and marketing strategies for success. Lee's proven track record demonstrates tailored strategies that drive growth and measurable results.

Freyja is known for helping clients in complex, technical industries. With 13 years of B2B marketing experience across professional services, manufacturing, engineering, and SaaS, she works with clients to shape strategy and deliver aligned marketing activity. Freyja holds a Bachelor of Business Management from the University of Sheffield and a Master of Business and Sustainability from the University of Otago.

Initially from Portsmouth, U.K, Shane has travelled the world extensively from childhood, variously living in Scotland, Hong Kong, and Singapore among other places before returning to his hometown to complete a B.A with Honours in Design and Media.

From developing brands and advertisements that set businesses on a growth path, and producing winning sales proposals that secure economic stimulus for New Zealand, to designing award-winning websites, Shannon continues to develop an ever-green creative toolbox.

Ever since joining the team, he has worked on solving problems and serving our clients to the highest level possible. The team value his knowledge and ability to see outside the box.

John is an enthusiastic creative who loves to develop his skillset and constantly improve upon his craft. His experience in design ranges from working with small businesses and individuals to bigger, global companies.

Jay lets his work do all the talking; proclaiming his skill and ability in a way he would be far too humble to say himself. His motto is: Get the best possible outcome with whatever resources given.