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li_fat_id LinkedIn Remembers the LinkedIn advert you clicked, so an enquiry can be credited to it. 30 days
li_sugr LinkedIn Helps LinkedIn match your visit to its adverts. 90 days
bcookie LinkedIn (linkedin.com) Identifies your browser for LinkedIn advert measurement. 1 year
lidc LinkedIn (linkedin.com) Spreads LinkedIn's traffic across its servers. 1 day
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IMPACTING

RELATIONSHIPS

Are managers impacting how marketers see sales?

  • Roland Leemans
  • B2B Marketing
  • B2B Sales
10 min read

No matter what perspective you take, the relationship between sales and marketing is one of the most important in any business. Leadership must take an active approach in leading that relationship to be fruitful and effective. There are many things that may impact that relationship, check out what our experts think.

A salesperson perspective

Lee Hunter, Strategic Consultant, Business Mentor

A marketer perspective

Dale Koerner, Senior Marketing Strategist

An executive perspective

Henrik Arlund, Partner, Advisor, Director

An organisational perspective

Roland Leemans, CEO, Partner, Advisor, Director

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