Cookie settings

Choose which cookies we may use. You can change your choice at any time with the Cookie settings link at the bottom of every page.

Kinds of cookies

Needed for the site to work, for example to remember your cookie choice and protect our forms. They are always on.

6 necessary cookies in use
NameSet byPurposeKept for
site_consent This website Remembers your cookie choices, so we don't ask again on every page. 6 months
.AspNetCore.Antiforgery. (any name starting with this) This website Protects our forms against fake submissions from other websites. Set when you open a page with a form. Until you close the browser
.AspNetCore.Mvc.CookieTempDataProvider This website Shows the confirmation message after you send a form. Set only when you send one, and removed on the next page. Until the next page (at most until you close the browser)
site_visit_source (kept in the browser tab, not a cookie) This website Remembers how you arrived (for example the campaign link you followed), so a form you send tells us which campaign brought you. No ad click IDs unless you allow marketing cookies. Until you close the browser tab
.Site.Member This website Keeps a member signed in. Set only when you sign in to a member account. 30 days from your last visit
.Site.Visitor This website Recognises your browser so this website can record your visits: the pages you view, when, the site or ad you came from and your type of device. Set by this website only and not shared with anyone. If you send us a form, your visits are linked to the details you gave. Set for every visitor, whatever you choose in the cookie banner. 90 days from your last visit

Help us understand how visitors use the site, so we can improve it. They are only used if you allow them.

1 analytics cookie in use
NameSet byPurposeKept for
site_form_sent (kept in the browser tab, not a cookie) This website Helps us count a form you send once only, so the thank-you page doesn't count it again if your browser shows it again. Set only when you send a form and allow analytics or marketing cookies; holds a random number, nothing about you. Until you close the browser tab

Help us measure our advertising and show you relevant ads on other sites. They are only used if you allow them.

7 marketing cookies in use
NameSet byPurposeKept for
sp_t Spotify (spotify.com) Lets Spotify recognise your browser and count plays in its player. Set by Spotify as soon as a page with one of our Spotify players opens. 1 year
sp_landing Spotify (spotify.com) Remembers which page you first came to Spotify's player from. Set by Spotify as soon as a page with one of our Spotify players opens. 1 day
li_fat_id LinkedIn Remembers the LinkedIn advert you clicked, so an enquiry can be credited to it. 30 days
li_sugr LinkedIn Helps LinkedIn match your visit to its adverts. 90 days
bcookie LinkedIn (linkedin.com) Identifies your browser for LinkedIn advert measurement. 1 year
lidc LinkedIn (linkedin.com) Spreads LinkedIn's traffic across its servers. 1 day
UserMatchHistory LinkedIn (linkedin.com) Keeps LinkedIn advert matching up to date. 30 days

More about cookies and privacy
Contact us

B2B INSPIRED

GOING GLOBAL?

How to start the export journey

Going global? How to start the export journey. thumbnail
  • Roland Leemans
  • B2B Marketing
  • Customer Journey
7 min read

When you're running a business in New Zealand, the idea of exporting can feel both exciting and overwhelming. Do you go straight to Australia? Is your pricing right? What if the market doesn’t respond the way you expect?

In our recent B2B Inspired podcasts, we hear from both sides of the export journey.

Philippa Cameron from New Zealand Trade and Enterprise (NZTE) shares what support is available for New Zealand businesses looking to export, for example, online tools, market research, and one-to-one advice. 

BeeNZ founders Julie and David Hayes walk us through the highs and lows of building their honey business for international markets, and how they used the tools available to them for success. 

If you're thinking about expansion, here are our key takeaways.

Download Article (opens in a new tab)

1. Exporting is more than just shipping product

NZTE’s Philippa Cameron emphasised that entering a new market involves unexpected complexity. It’s not just about logistics; it’s about fit, pricing, regulation, and positioning. More recently, tariffs have been a main topic of concern.

“Depending on what sector you’re in and what product you’re in, it can be more complex than what you’ve anticipated.”
– Philippa Cameron, NZTE

2. BeeNZ built their export plan from the ground up

Julie and David Hayes didn’t just scale their existing operations, they built a brand, facility, and export strategy from scratch. They invested in compliance, certifications, and trademarking before selling a single jar of honey.

“For the year it took to build and put all the infrastructure in… I focussed on getting the trademark, building the brand story, putting some marketing material, finding some orders, finding a market.”
– Julie Hayes, BeeNZ

3. Support is available

BeeNZ started with light-touch support from NZTE but unlocked more help as their business grew. From logistics advice to market identification, Julie credits that external support as a major part of their success.

“When we first started, I was only sort of on the lowest level of support, but they still had lots of resources available to help identify markets and sort of put some export plans in place.”
– Julie Hayes, BeeNZ

4. The first step is clarity

Before reaching out for support, exporters need to know their value proposition and target market. That’s what makes the partnership with NZTE most effective and helps avoid costly missteps.

“One of the best things that organisations can be thinking about is; do they really understand the total addressable market?… What’s your value proposition and how is it going to resonate in-market?”
– Philippa Cameron, NZTE

There is a wealth of free resources available to New Zealand businesses on the NZTE website.

Related Podcasts

Go deeper into these founders journeys

  • Experieco

    What Businesses Get Wrong About AI

    Join us on the latest episode of B2B Inspired, BlueOcean’s podcast sharing inspiration and insights for the New Zealand marketing community. This week, we chat to CEO of Experieco, Alan Leigh.

  • Joy Consulting

    Designing Value That Sticks

    How do you build meaningful B2B experiences in a world where technology is accelerating faster than ever? In this episode of B2B Inspired, we sit down with Nicola O’Rourke, a commercial leader and NZTE Beachhead Advisor with a career spanning some of the most recognisable food and beverage brands in New Zealand and abroad.

Staging copy: not the live site