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INTERNAL

FACTORS

Preventing effective communication between sales and marketing.

Internal factors preventing communication thumbnail
  • Roland Leemans
  • B2B Marketing
  • B2B Sales
7 min read

One of the biggest issues is understanding each other. In many organisations sales and marketing  and “the rest of the business” have a very limited understanding of what each other does.

There isn’t enough time to go around and therefore very limited learning between individuals is possible. But what if a business were to change that? What could be achieved and what sort of relationships could be built?

A salesperson perspective

Lee Hunter, Strategic Consultant, Business Mentor

A marketer perspective

Dale Koerner, Senior Marketing Strategist

An executive perspective

Henrik Arlund, Partner, Advisor, Director

An organisational perspective

Roland Leemans, CEO, Partner, Advisor, Director

Staging copy: not the live site