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Podcast

David Downs

The Power of New Zealand's Brand Story

NZ Story Group thumbnail

The Power of New Zealand's Brand Story

Podcast from Spotify, which sets cookies.

David Downs

The Power of New Zealand's Brand Story

In this episode, we unlock the secrets behind New Zealand's global allure as David Downs, the mastermind CEO of the New Zealand Story Group, joins us for a riveting conversation. Witness the evolution of a country's image as we traverse from its enchanting natural beauty to the innovative spirit that fuels this country's B2B success overseas. In the company of David, we dissect the intricacies of what it means to be a Kiwi brand in today's competitive marketplace. Through a kaleidoscope of our core values — Manaaki, Kaitiakitanga, Pono, and Whānau — we reveal how these principles are interwoven into our entrepreneurial DNA.

The episode journeys through:

  • The Value of Brand New Zealand
  • The Huge Benefit of Being From NZ
  • New Zealand's Unique Identity and Success
  • The Trouble With Our Humility
  • Embracing Authentic Storytelling to Amplify Impact

Connect with David on LinkedIn

Connect with BlueOcean on LinkedIn

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TEAM AWARDS

New Zealand Marketing Awards
Excellence in B2B Marketing Strategy, Finalist
Best B2B Marketing Campaign, Finalist
Best B2B Marketing Campaign, Winner

Interactive Media Awards
Best in Class for UX Design and Implementation, 4 times winner
Best in Class for UX Design and Implementation, 18 times finalist

STRATEGIC PARTNERSHIPS

  • Approved Supplier

  • Approved Partner

  • B2B Committee Member

  • Solutions Partner

Bring in BlueOcean When You Need...

  • FRESH EYES

    If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.

  • To build trust

    If the sales pipe is leaking faster than you can fill it: Building trust with prospects might be the answer.

  • To accelerate growth

    If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.

  • Creativity in your corner

    If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.

  • More Leads & Conversion

    If you need to fill the sales pipe: Leverage our expertise in B2B lead campaigns.

  • Digital to stand out

    If you need a sales person 24/7: Get an exceptional B2B digital experience.

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