100% kiwi-owned and operated; Aluro Healthcare is a dedicated supplier to the dental industry. Through grit, customer focus and a relentless pursuit of innovative technologies, Aluro had established itself as a strong contender in the consumables space. But when it came to capital equipment, they were up against global giants; the type of global giants that define standard practices and gold standards.
Building a Trust-Cycle
AGAINST GLOBAL GIANTS
ALURO HEALTHCARE
If you’re a medium-sized fish, it’s not easy sharing a small pond with sharks.
ALURO
DENTAL LASER
The Challenge
I know what I trust, and I trust what I know.
Although Aluro had a large and loyal base of consumables clients, the big international players with the biggest, most internationally recognised brands were a force of gravity.
The money went where it had always gone.
ALURO
DENTAL CHAIR
The Project
Set direction, then deliver on it.
Working with the Aluro team, industry connections and 3rd party data, we built a market segmentation and made some clear calls on which segments to target.
- A Customer-Centric Strategy
- Brand Diagnosis, Expansion & Positioning
- New Website and B2B Sharepoint Hub
- Lead Gen Campaigns & Communication
- Content Strategy & Execution
WORK DELIVERED
OUTCOME
Value Delivered
Mark O'Brien
Owner, Director
Aluro Healthcare
"Their customer-centricity has been invaluable, resulting in the best outcome It has been great working with Lee and the troops from BlueOcean. Lee has been an excellent communicator and always focused on deliverables. He is very personable and easy to work with. His skill is sales strategy, and he has bought this competence to the fore, to ensure any concept designed has real meaning for the customer.”
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A VOICE THAT STANDS OUT
In a market where everyone sounds, looks and feels the same, Aluro Equipment has made its message memorable.
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SALES & MARKETING ALIGNMENT
Establishing a regular cadence and structure of communication, sales and marketing are now working as a tight-knit unit.
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PLENTY IN THE PIPE
Communications, thought leadership and lead generation have filled the top of the funnel, and sales are more empowered to go out hunting.
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SALES INTELLIGENCE
If a prospect is close to raising their hand, sales know about it and have the insights needed to turn suspects into prospects.
Working As One Team
Roland Leemans
CEO, Partner
BlueOcean
Lee Hunter
Sales Strategist
BlueOcean
Dale Koerner
Marketing Strategist
BlueOcean
Shannon Bayliss
Senior Creative Manager
BlueOcean
Kilwell Fibrelab
"BlueOcean has given us the clarity and confidence to move forward and tap into new markets"
Orb Medical
"We now have real focus on value-creating activities that matter. It has really been about BlueOcean expertise."
BeeNZ Honey
"BlueOcean has helped us to affirm and communicate our values and our reason why we do what we do."
Aluro Healthcare
"BlueOcean customer-centricity has been invaluable, resulting in the best outcome for Aluro Healthcare."
The Dentists
"I don’t see BlueOcean as just a consulting or marketing firm, they part of our business into the future."
Daisy Lab
"It's worth noting that we've been compared to global start-ups, yet our brand has always stood out."
Sapphire
"BlueOcean took the time to truly help us grow—both in sales and in how our customers perceive us."
Supplier Collaboration Project
“From day one we were able to launch with a brand that truly represents who we are and what we stand for, making it easier to start meaningful conversations.”
GET ON THE SAUCE
“The new GOTS branding is driving brand awareness immensely and to great critical acclaim, which has achieved the main goal for sure.”
WaterFlow
“Your process is excellent and provided us with much-needed clarity. Our brand and positioning have been very well received by the market.”
TEAM AWARDS
New Zealand Marketing Awards
Excellence in B2B Marketing Strategy, Finalist
Best B2B Marketing Campaign, Finalist
Best B2B Marketing Campaign, Winner
Interactive Media Awards
Best in Class for UX Design and Implementation, 4 times winner
Best in Class for UX Design and Implementation, 18 times finalist
STRATEGIC PARTNERSHIPS
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Approved Supplier
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Approved Partner
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B2B Committee Member
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Solutions Partner
Bring in BlueOcean When You Need...
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FRESH EYES
If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.
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To build trust
If the sales pipe is leaking faster than you can fill it: Building trust with prospects might be the answer.
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To accelerate growth
If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.
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Creativity in your corner
If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.
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More Leads & Conversion
If you need to fill the sales pipe: Leverage our expertise in B2B lead campaigns.
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Digital to stand out
If you need a sales person 24/7: Get an exceptional B2B digital experience.