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Capability document

The Capability Document

Simplify the complex

Showcasing Trust

Clearly express your unique value to your customers in a carefully crafted and beautifully designed capability document by BlueOcean.

A capability document goes well beyond just a brochure. It is a printed and online PDF, typically between 8 and 20 pages, that clearly communicates to your customers, succinctly and effectively:

  • Why you are best placed to win customers.
  • How you deliver on your promises to customers.
  • What value you deliver, day in and day out.

Equip your team

to sell

A capability document supports the hard work of your sales team. How? By offering a clear argument why a prospect should choose you. A capability document is designed to leave an impactful impression, making it perfect for leave-behind materials at client meetings or events.

The BlueOcean team will work closely with your salespeople and your customers to draw out the main capabilities of your offering, and then present them in a way that resonates.

Win more

business

If your products and services go to tender, you’ll know how important it is to stand out from the crowd. A strategic and well-presented capability document that clearly articulates your value gives an immediate edge.

We’ll work with you to develop impactful customer success stories from the coal face. Reinforced by authentic customer testimonials from your target audience, with professional design from our in-house team, you’ll stand head and shoulders above the competition.

Align on the

mission

Capability documents can align your whole team behind your vision, mission, and purpose. They can also be a powerful recruitment tool.

When we create a document together, we'll open with a strong "About Us" section that can showcase your founders, the origin story of your business, and your achievements. Whether you have been in business five years or 60 years, it’s your story to own and to share. A capability statement can bring it to life.

Showcase

your customers

Capability documents have a section reserved to highlight your customers' stories. An important building block of trust, case studies can add extra colour to your story and support your value.

Don't have case studies? BlueOcean can help.

We're on

your team

We work with you and your team to create a capability document you can be proud of.

Each document comes with files for print and hosting on your website. We can also handle the legwork of finding a local printer — just let us know.

Get a Capability Document

At BlueOcean, we believe that trust is the backbone of B2B success. A capability document presents the best of your business in one succinct and easy-to-digest document. Create clarity for your team, your prospects, and your customers so you can win more business. If you're interested in developing a capability document, call us today.

CLIENT STORIES

Empowered For Success

More Case Studies

Supplier Collaboration Project

“From day one we were able to launch with a brand that truly represents who we are and what we stand for, making it easier to start meaningful conversations.”

GET ON THE SAUCE

“The new GOTS branding is driving brand awareness immensely and to great critical acclaim, which has achieved the main goal for sure.”

WaterFlow

“Your process is excellent and provided us with much-needed clarity. Our brand and positioning have been very well received by the market.”

Kilwell Fibrelab

"BlueOcean has given us the clarity and confidence to move forward and tap into new markets"

Orb Medical

"We now have real focus on value-creating activities that matter. It has really been about BlueOcean expertise."

BeeNZ Honey

"BlueOcean has helped us to affirm and communicate our values and our reason why we do what we do."

Aluro Healthcare

"BlueOcean customer-centricity has been invaluable, resulting in the best outcome for Aluro Healthcare."

The Dentists

"I don’t see BlueOcean as just a consulting or marketing firm, they part of our business into the future."

Daisy Lab

"It's worth noting that we've been compared to global start-ups, yet our brand has always stood out."

Sapphire

"BlueOcean took the time to truly help us grow—both in sales and in how our customers perceive us."

STRATEGIC PARTNERSHIPS

  • Approved Supplier

  • Approved Partner

  • B2B Committee Member

  • Solutions Partner

TEAM AWARDS

New Zealand Marketing Awards
Excellence in B2B Marketing Strategy, Finalist
Best B2B Marketing Campaign, Finalist
Best B2B Marketing Campaign, Winner

Interactive Media Awards
Best in Class for UX Design and Implementation, 4 times winner
Best in Class for UX Design and Implementation, 18 times finalist

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